How I work

Each shop and thus technical approach might be unique. However, browsers and web languages are quite the same, only (slightly) changing over time.

For this reason, the four phases of a performance optimization program is often the same. Check them out below.

Earlier work Get in touch

Your web performance phases

Although most phases are optional, combining them will add most value to your business as each individual phase is providing acceptance, knowledge and results.

  1. Proof of Concept

    Based on an average e-commerce productpage, I will improve the loading time to illustrate perceived performance and user engagement wins.

    Tests will be done on at least mobile 3G and 4G, with a before and after video comparison as a result.

  2. Knowledge transfer

    Based on a Proof of Concept, we can take action. If so, I will share the findings and best practices I implemented within the Proof of Concept, to improve the perceived performance.

    Although accessible for all stakeholders, such sessions may be most interesting for (frontend) developers, product-owners as well as SEO and UX specialists.

  3. Analytics and insights

    We all love an isolated or even automated test like Lighthouse once in a while, but how are real users on different devices and internet connections, experiencing the website or webshop?

    While optimization is on the roadmap, we can start collecting real user measurements (RUM) to take into account during current and future decision-making.

  4. Get fast, stay fast

    After the fixed phases, it is time for action. In an ideal situation, optimizations aren't done at once (otherwise we can't learn from changes). Over time (or at once) I will address other use-case specific culprits, pitfalls and best practices.

    Beside training developers and bringing browser and performance knowledge in-house, I will be available for (remote) performance support and brainstorm- and knowledge session. When desired, we can appoint an in-house developer to be(come) the Chief Web Performance Officer.

Covering other topics

The phases above are typical for the web performance optimization programs when I am involved in improving the pagespeed, performance and thus UX and conversion. Would your agency or developers rather have an in-house training, regarding performance or other topics? Check out the topics below to know how I may able to help you.

Privacy and security

Strict security guidelines and the GDPR may have a big impact on your website or application. Do you need help in your journey towards a compliant online environment? I am often asked to use my skills to form a technical extension between the theory (law and guidelines) and actual practice.

I talk about and help with:

  • OWASP security implementation guidelines;
  • PII policy with Google Products;
  • GDPR and cookie website compliance;
  • Preventing sanctions and fines under the GDPR.

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Web accessibility

The UN Convention on the Rights of Persons with Disabilities recognizes using the Web as a basic human right for everyone. For developers and organizations that want to create high quality websites and web tools, and not exclude people from using their products and services, accessibility is essential.

I stand for and help with inclusiveness:

  • An accessible environment for the blind and the visually impaired.
  • Accessibility for people with disabilities (like Parkinson's disease).
  • WCAG 2.1 and whether or not use WAI aria.

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Reduce carbon emission

A Dutch media website nu.nl has to process almost 800 million pageviews per month. Just trough their website they are responsible for a carbon emission of at least 31 million kilograms per year. My research proves they could save 29 million kilograms of carbon emission on a yearly basis by using better web-techniques.

I am passionate about making websites better for the environment, resulting in:

  • Direct hosting savings;
  • Longer battery lifetime for mobile users;
  • Less carbon emission on server side as well as client side (in your visitors screen);
  • No differences in the visual end-result (except faster loading times).

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