With the Proof of Concept I created, I wanted to illustrate the room of improvements towards perceived performance and thus customer retention, reducing bounce rate and thus improve conversion.
I succeeded to improve the loading time on different internet speeds. These were as following:
- on 4G desktop, tested from Amsterdam
0.9 seconds versus 1.6 seconds (improvement of 43%);
- on slow 3G desktop, tested from Amsterdam
2.4 seconds versus 4.5 seconds (improvement of 46%);
- on 4G mobile, tested from Dulles, USA
1.9 seconds versus 2.9 seconds (improvement of 34%);
- on fast 3G mobile, tested from Dulles, USA
1.8 seconds versus 3.0 seconds (improvement of 40%).
There is an obvious trend where room for improvement typically is around 34 to 46%.